Market Match Program

HOW IT WORKS

Eating healthy is easier when you have access to fresh, affordable choices.

Find the farmers’ market nearest you that offers Market Match incentives.
You can use our Farmers’ Market Finder page for information on which Farmers’ Markets across the state participate in Calfresh, WIC, and Market Match.
Use your CalFresh EBT card (and sometimes your WIC benefits.)
Ask at the market’s information booth or the market manager how to use your CalFresh EBT card. The market staff person will swipe your card, and you will receive CalFresh EBT tokens or vouchers to spend on any eligible food item at the market.
Receive your Market Match scrip.
The market staff person will match your CalFresh benefits, providing you with Market Match tokens or vouchers to spend on fruits and veggies.*
Get more fruits and vegetables.
Spend the Market Match tokens or vouchers with any farmer in the market that sells fruits, vegetables, or fresh-cut herbs.

* While supplies last, some restrictions apply. Some markets will also match WIC FMNP vouchers. Talk to your farmers’ market manager for details on your local Market Match program.